Loose Powder Blush by Raw Tide

A feather-light, talc-free loose blush that gives cheeks a soft, light-pink flush—like a natural “just alive” glow. “In Love” is designed to blend fast, blur softly, and build beautifully from a barely-there tint to a more noticeable rosy finish, without looking cakey. The case is made out of natural bamboo.

Why it works

Loose powder blush is having a moment again because it’s easy to control, easy to diffuse, and naturally soft-focus—the look everyone’s chasing right now. 

Raw Tide keeps it ancestral + minimal: four simple ingredients that do exactly what they’re supposed to do—smooth, set, and tint.

Ingredients (and why they’re here)

• Arrowroot Powder — A lightweight, plant-based powder that helps soften shine and keeps the blush looking fresh (not greasy), especially as the day goes on.
• Kaolin Clay — A gentle clay that adds a blurring, soft-focus finish and improves wear by helping manage excess oil without feeling dry.
• Beetroot Powder — A naturally derived botanical that gives “In Love” its light pink flush—soft, believable color that looks like real cheeks.
• Mica — A mineral that provides silky slip for effortless blending and a subtle skin-like radiance (not glittery, just healthy-looking). (Many modern powder blushes also rely on mica/silica for that diffused finish.)  

How to use

 Tap a small amount into the lid, swirl a fluffy brush, tap off excess, and apply in light layers. For the most natural look: place higher on the cheekbone and blend back toward the temple.

The Raw Tide standard

Minimal ingredients. Skin-first feel. Clean, simple, and intentional—a modern blush that still fits our organic, ancestral philosophy.